Posts Tagged: Digital Marketing

QR Code

QR Codes: The good, the bad and the ugly

August 24, 2011, 1:58 pm - QR technology has been around for a while now, but only in the last year has it seen widespread adoption within the marketing world. While >

Facebook Danger

The Danger Of Underestimating Facebook Page Engagement

June 29, 2011, 10:00 am - I have recently come to the realization that there is a common misconception that the number of Facebook page Likes corresponds directly with the number >

The Golden Rule of Content Marketing

December 16, 2010, 8:30 am - Last week I attended MITX’s Branded Content panel to gain some new insights on how content marketing has evolved and why sponsored and branded content >

Old Spice Transmedia

Transmedia: Why Brand Storytelling Is So Important

October 14, 2010, 1:45 pm - Thanks to the multitude of media platforms that we now have at our disposal the practice of brand storytelling is undergoing a resurgence in popularity, >

Tumblr

How Brands Are Using Tumblr As A Social Media Channel

October 13, 2010, 3:47 pm - With social media, “what’s next” is a question that we constantly need to be asking ourselves. For businesses who are looking for ways to expand >

Online Video: Sponsored Vs. Branded Content

July 28, 2010, 4:22 pm - This year the line between entertainment and advertisement has begun to blur more than ever, thanks to the popularity of branded and sponsored video content. >

5 Brands Scoring Big In The World Cup

June 11, 2010, 4:17 pm - For the 2010 World Cup, big brands are turning to YouTube and social media to generate buzz. Here are 5 of the best World Cup >

Meme

How To Create Viral Content and Media

May 5, 2010, 5:22 pm - Jonah Peretti talks viral content and contagious media at ROFLcon II. Here are three tips to remember when creating contagious content. >