Home Grown Food Challenge 2.0

June 24, 2011, 10:38 am by

In 2010, Antler co-founder Luke Garro pledged to consume only foods harvested from his own Sweet Local Farm in western Massachusetts for an entire month.

Completing this eye-opening experience had a profound impact on his view of food consumption, which led to one simple theory: bringing food production back to the individual level can have a dramatically positive effect on all of us personally and the planet in general.

When I first set out to take the home grown food challenge, I viewed it solely as a personal mission. I knew that it was something I was capable of doing and I didn’t really want to think too far beyond just seeing what would happen if I tried.

Very shortly into my experience, I knew that this was a story that I wanted to share with the rest of the world. To make that realization a reality, we have rolled out a number of social media assets to bring together those that want to learn about all things surrounding the Home Grown Food Challenge and perhaps even take the challenge themselves.

To bring the community together, we created a Facebook page with a HGFC application that allows you to pledge to take the challenge. Since not everybody who is interested in gardening has the land and the means to grow enough food to support themselves for a whole month, we felt that it was necessary to allow people to also pledge to eat locally grown food, as well as open up the commitment to different time intervals, be it a day, week or the entire month. So, if you’re feeling up to it, take the pledge! We’re building an entire community of supporters that will help you along the way. Don’t hesitate to ask questions and share your experiences.

We also launched the HGFC Tumblr page to organize a lot more relevant content surrounding the HGFC and to also bring the conversation to the Tumblr community. If you have a Tumblr account, let’s tumble together.

And finally, here’s a glimpse at the back story of how the Home Grown Food Challenge came about. I hope this will serve as a little inspiration for others to get involved:

Luke and the Home Grown Challenge from Antler on Vimeo.

Who’s with me?

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