Archive for the category: Design and Branding
PF Flyers – American Farmhouse Ale
April 4, 2012, 8:28 am - Brand extensions always runs a fine line between getting the recognition you are hoping for and taking people’s attention away from your core product. In >
Innovative Design: Wine Packaging
March 22, 2012, 12:24 pm - Package design plays an absolutely crucial role in differentiation and consumer selection at retail. Aside from looking nice, it helps to have unique characteristics in >
A Year in Review: Inspirational Design
January 21, 2012, 4:35 pm - The past year showcased some great work in the world of design. From the inspirational, to the trendsetting, many designers pushed the envelope on using >
Design’s Retro Revival
June 17, 2011, 1:22 pm - If you’ve been to the supermarket lately, you probably have seen the revival of retro soda cans and packaging. But, this trend doesn’t stop at >
Design Eggs-travagance: Hunting for the Best Easter 2011
April 22, 2011, 10:51 pm - With Easter just around the corner, it’s the time of year for decorative eggs, chocolate, fluffy creatures with adorable (irrationally) huge eyes, and pastel-colored candy. >
Good Beer Deserves Good Packaging
March 31, 2011, 4:35 pm - Good package design always adds to the experience of drinking a good beer. Spending time with my dad sometimes includes drinking Polish beer and, while >
Sustainable Packaging Design
March 9, 2011, 1:52 pm - Sustainable packaging and green design are starting to show up more regularly in the product design world. Many brands are slowly but surely boasting their >
Storytelling in Beer Brands
February 16, 2011, 4:00 pm - Storytelling continues to play a vital role in successful product branding. It allows an audience to see beyond what is being sold, or the service >