Archive for the category: Content and Media
How Brands Are Using Instagram To Connect With Consumers
February 18, 2011, 10:47 am - A picture is worth a thousand words, which may explain why Instagram has become the latest social network to catch the attention of brands. With >
The Golden Rule of Content Marketing
December 16, 2010, 8:30 am - Last week I attended MITX’s Branded Content panel to gain some new insights on how content marketing has evolved and why sponsored and branded content >
The Future of News in 2011 and Beyond
December 13, 2010, 9:30 am - Over the past 15 years we have seen news organizations enter the digital space, cut staff, downsize their print publications, struggle to keep advertising dollars >
How Brands Are Using Tumblr As A Social Media Channel
October 13, 2010, 3:47 pm - With social media, “what’s next” is a question that we constantly need to be asking ourselves. For businesses who are looking for ways to expand >
Productizing Marketing: Making Marketing Useful
May 18, 2010, 9:35 pm - Three great examples of brands providing value to their consumers through their useful marketing strategies. >