Archive for the category: Beer, Wine & Spirits
FutureM Brew Off… And The Winner Is
September 16, 2011, 4:39 pm - On Wednesday evening Antler set out to prove that the future of marketing is best discussed over a beer (or two); and with over 800 >
Budweiser: A New Can, A New Global Era
August 10, 2011, 1:23 pm - So, what do you really think of Budweiser’s new can design? Do you care? Could you care less? Would you rather be drinking wine? Regardless >
AIGA AFTA event: Brewing with Antler
July 19, 2011, 1:49 pm - Earlier this spring, 3 groups of AIGA members had the unique opportunity to create their own beer recipe and brew with our in-house brewing team. >
Empowering Digital Influence: Bloggers’ Blend Whisky Challenge
May 10, 2011, 9:41 am - I’m always on the lookout for interesting ways that companies are tapping into digital influence. Unfortunately, most companies don’t go far enough to find a >
Innovation and Drink Culture in America: “Shaken, Not Stirred”
April 26, 2011, 9:18 am - Social media and mobile technology is changing the landscape of drink culture and is affecting the way the entirety of the drink industry communicates, markets >
Good Beer Deserves Good Packaging
March 31, 2011, 4:35 pm - Good package design always adds to the experience of drinking a good beer. Spending time with my dad sometimes includes drinking Polish beer and, while >
Storytelling in Beer Brands
February 16, 2011, 4:00 pm - Storytelling continues to play a vital role in successful product branding. It allows an audience to see beyond what is being sold, or the service >