As the world prepares for the wedding of the century, British brands have been taking advantage of royalist sentiment and have been unveiling some majestic marketing campaigns. From the ceremony to the wedding night here are four brands who have the Royal Wedding covered.
- Schweppes has partnered with Facebook to create the nations largest wedding card. In the run up to the wedding, residents of the UK have the chance to offer William and Kate their congratulations by liking the Facebook page and adding their name to the “Great Royal Wedding Card.” In addition, Schweppes – which has been under royal warrant since 1863 – has launched a range of custom packaging for their tonic, ginger ale and lemonade mixers. Now there’s no excuse not to toast the happy couple.
- When it comes to viral videos we’ve come to expect great things from UK carrier T-Mobile and their latest ad is no exception. Famous for their musical flash-mobs, this time they gave the notorious JK Wedding Entrance Dance the royal treatment. With the Queen and Prince Charles look-a-likes boogying down the aisle, it’s no surprise that the video racked up 10 million views in 2 days. However T-Moble didn’t leave this up to chance, a teaser video and Facebook contest, which gave fans the chance to appear in the mystery ad, were used to spark buzz prior to the ad’s premier.
- Beer brand John Smith brought their no-nonsense, plain-speaking humor to the Royal Wedding, with the launch of a commemorative paper plate. A tongue in cheek poke at Brits obsession with China chotchkies, the plates will be given as a free gift to consumers who buy a pint on Friday. Despite the news that beer wont be available at the royal reception a number of brewers have crafted special edition recipes. Our favorite, BrewDog’s Royal Viritlity Performance IPA which contains herbal Viagra to help you, ahem… lie back and think of England.
- And finally, Travelodge, a budget hotel chain, is offering a free honeymoon package to married couples called William and Kate over the Royal Wedding weekend. Couples must supply identification and proof of marriage to qualify for the exclusive package which includes a room with a king-size bed, mood lighting, a complimentary breakfast and dinner, a bottle of Champagne, and of course a late checkout time. Can you say “ohh err misses”!
Have you seen any other royal marketing campaigns worth mentioning? Tell us about them below
