Terry Lozoff has been on the front lines of the non-traditional and digital marketing industry for nearly a decade. As co-founder, President and CEO of Antler, Terry leads a stellar team of forward-thinking minds, social media and digital experts, trendsetters, and experiential marketing aces. Along with his roles of growing the vision and reach of Antler, Terry directs digital strategy for the agency, oversees key accounts and makes sure that the agency stays at the forefront of the industry and continues to provide value to the companies they work with.

Prior to founding Antler, Terry was President and partner at alternative marketing company, Street Attack. From 2003 through 2009, Terry lead the growth of Street Attack, and played a key role in helping grow the business from the ground-up to a nationally recognized, award-winning agency.

Terry has been a featured speaker on many topics in the social media and non-traditional marketing space. He has also written for publications including The Huffington Post, Mashable and Social Media Examiner. Terry is extremely passionate about the world of craft beer, wine and whisky.

Terry Lozoff's Blog Posts

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Empowering Digital Influence: Bloggers’ Blend Whisky Challenge

May 10, 2011, 9:41 am - I’m always on the lookout for interesting ways that companies are tapping into digital influence. Unfortunately, most companies don’t go far enough to find a >

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Innovation and Drink Culture in America: “Shaken, Not Stirred”

April 26, 2011, 9:18 am - Social media and mobile technology is changing the landscape of drink culture and is affecting the way the entirety of the drink industry communicates, markets >

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With only 8% of America on Twitter, is it overrated?

April 19, 2011, 12:47 pm - In light of recent data released about social media usage, Jay Baer published a post yesterday on his blog which asked a very interesting question, >

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Why You Should Care about Google +1

April 1, 2011, 9:22 am - I know, you’re a little hesitant to take Google’s expansion efforts into the social space seriously. And I can’t blame you. Especially after a number >

Understanding The Value Of Social Media With A Bottle of Wine

February 23, 2011, 12:11 pm - Social media can be a sales driver. However, sales isn’t the full story and if you’re measuring the success of social media efforts entirely by >

9 Ways To Screw Up A Cover Letter

February 18, 2011, 3:06 pm - Job searching can be a long and tedious process. It can be frustrating, emotional and exciting all at once. Some days are up, others are >

Super Bowl Ads: Super Social Media #FAIL

February 9, 2011, 12:00 pm - Super Bowl advertisers achieved a major #FAIL when it came to their integration of social media into their ad creative. Here are two simple examples >

Twitter Advertising, A First Look

January 27, 2011, 2:31 pm - After months, if not years of waiting, Twitter Advertising is finally here. Although not available to the public yet, Antler got in early on the >