Scott Nicholson's Blog Posts
Innovative Design: Wine Packaging
March 22, 2012, 12:24 pm - Package design plays an absolutely crucial role in differentiation and consumer selection at retail. Aside from looking nice, it helps to have unique characteristics in >
A Year in Review: Inspirational Design
January 21, 2012, 4:35 pm - The past year showcased some great work in the world of design. From the inspirational, to the trendsetting, many designers pushed the envelope on using >
Sexy Scotch: Awesome Whisky Packaging
June 7, 2011, 1:52 pm - Good whisky can carry a hefty price tag. But sometimes it’s more than just the liquid in the bottle that can bring the price point >
Antler of the Month: May
June 6, 2011, 12:19 pm - Interests: Hockey, Painting, Music. Aspirations: Have a solo art show. Build a log cabin in the mountains. May was a busy month, with a lot >
Ingredients of a Successful Brand
April 8, 2011, 12:21 pm - Building a brand means having a plan; a master plan that plots out a journey in which your company sets itself apart from the rest, >
A Digital April Fools
April 1, 2011, 12:36 pm - In addition to the classic pranks that are occurring in offices everywhere today, there are some clever tricksters in the digital world as well. Here >
Getting Through Creative Block
March 24, 2011, 4:59 pm - Creative block is the dreaded wall that we all encounter at one point or another. It can be a tough hurdle to get over, and >
Storytelling in Beer Brands
February 16, 2011, 4:00 pm - Storytelling continues to play a vital role in successful product branding. It allows an audience to see beyond what is being sold, or the service >