Luke Garro, one of the founders of Antler, is a hands on kind of guy. He is passionate about all that he does, demands perfection, and has an extensive personal network of thinkers, doers, and dreamers.

A drummer for various bands, including indie rock staple, Piebald, Luke is a fifteen+ year veteran of the music industry. His experiences include national tours topping 1,500 shows, six recording contracts, seven full-length albums and various other releases. In between touring the world, Luke found time to study Psychology and Sociology at Northeastern University. He understands people; how they think and why they do what they do.

The DIY mantra of “life on the road” helped inspire Luke’s entrepreneurial spirit and professional career. As a founder of Street Attack, Luke lead the development and direction of the brand for nine years as well as managed hundreds of programs in: Social Media, Word of Mouth and Viral Marketing, Experiential Marketing, Event Marketing, Grassroots Marketing, Influencer Marketing, Promotions, Brand Ambassadors and Street Teams, and Guerilla Marketing. Through these experiences, Luke cultivated an authentic network of friends, colleagues and confidants around the country and other parts of the globe.

On a more personal note, Garro firmly believes in the practice of sustainability and actively participates in a number of sustainable initiatives including Grease Not Gas, and Sweet Local Farm. He was raised vegetarian by his loving parents, respects animals and nature, and has an innate sense for non-intrusive living. He lives on a gentleman’s farm in Western Massachusetts with his wife, baby girl, two goats, seven chickens and one cat.

Luke Garro's Blog Posts

earthweek

Earth Week 2011: Top Gardening and Sustainability blogs on Tumblr

April 20, 2011, 10:07 am - Earth Week only happens once a year, but as a company we aim to be environmentally responsible year round. That said, in honor of Earth >

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Antler of the Month – February 2011

March 9, 2011, 10:42 am - Interests: Gardening, Animals, Drums Interesting Fact: The travel soccer team on, the Glastonbury Falcons, were 5 time state champions. Life Aspiration: to inspire 1,000,000 people >

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Baby Brands on Facebook

March 8, 2011, 1:54 pm - OK, so I’ve recently become a father. Yes, yes. Thank you for the congratulations. She’s a lovely and healthy baby girl named Olive, who likes >

sxsw

How to Prepare for SXSW 2011

January 21, 2011, 12:29 pm - We’re nearing the end of January, and for people in the music industry that means one thing…time to finalize plans for SXSW. So we’ve outlined >

exp_songs

Experiential Songs that Tell Stories

December 3, 2010, 6:15 pm - Many songs describe people, places and events, but there is a special class of songs that dedicate themselves to being true tales. These special songs >

hgfc

Home Grown Food Challenge – What next?

November 23, 2010, 2:12 pm - While my efforts this year were ‘simply an experiment’, The Home Grown Food Challenge is now a part of my life. The invaluable life lessons >

hgfc

Home Grown Food Challenge – update #3

October 28, 2010, 8:50 pm - When you have a free moment, take advantage of it. When you have a great idea, take advantage of it. Do what makes you feel >

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Home Grown Food Challenge – update #2

October 18, 2010, 8:21 pm - I’m over half way through the Home Grown Food Challenge and I feel like I could go for another two months. But I won’t, because >