Luke Garro, one of the founders of Antler, is a hands on kind of guy. He is passionate about all that he does, demands perfection, and has an extensive personal network of thinkers, doers, and dreamers.

A drummer for various bands, including indie rock staple, Piebald, Luke is a fifteen+ year veteran of the music industry. His experiences include national tours topping 1,500 shows, six recording contracts, seven full-length albums and various other releases. In between touring the world, Luke found time to study Psychology and Sociology at Northeastern University. He understands people; how they think and why they do what they do.

The DIY mantra of “life on the road” helped inspire Luke’s entrepreneurial spirit and professional career. As a founder of Street Attack, Luke lead the development and direction of the brand for nine years as well as managed hundreds of programs in: Social Media, Word of Mouth and Viral Marketing, Experiential Marketing, Event Marketing, Grassroots Marketing, Influencer Marketing, Promotions, Brand Ambassadors and Street Teams, and Guerilla Marketing. Through these experiences, Luke cultivated an authentic network of friends, colleagues and confidants around the country and other parts of the globe.

On a more personal note, Garro firmly believes in the practice of sustainability and actively participates in a number of sustainable initiatives including Grease Not Gas, and Sweet Local Farm. He was raised vegetarian by his loving parents, respects animals and nature, and has an innate sense for non-intrusive living. He lives on a gentleman’s farm in Western Massachusetts with his wife, baby girl, two goats, seven chickens and one cat.

Luke Garro's Blog Posts

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Rockathlon: An Experiential twist for Music Events

August 2, 2011, 4:26 pm - For the month of July, vitaminwater® and Antler launched uncapped live – a one-month summer event series that featured the best of Boston’s emerging music, >

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AIGA AFTA event: Brewing with Antler

July 19, 2011, 1:49 pm - Earlier this spring, 3 groups of AIGA members had the unique opportunity to create their own beer recipe and brew with our in-house brewing team. >

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Home Grown Food Challenge 2.0

June 24, 2011, 10:38 am - In 2010, Antler co-founder Luke Garro pledged to consume only foods harvested from his own Sweet Local Farm in western Massachusetts for an entire month. >

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Cause Marketing Forum 2011 – HALO Awards

June 9, 2011, 4:04 pm - We returned from Chicago this past week from what was an educational and fulfilling experience at the 2011 Cause Marketing Forum and HALO Awards. We’re >

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Sustainable Marketing: Businesses Support Gardening Initiatives

May 12, 2011, 3:28 pm - With the rise in home gardening, it’s no surprise that big businesses have found ways to cozy up with consumers that are keen to this >

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Earth Week 2011: Top Gardening and Sustainability blogs on Tumblr

April 20, 2011, 10:07 am - Earth Week only happens once a year, but as a company we aim to be environmentally responsible year round. That said, in honor of Earth >

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Antler of the Month – February 2011

March 9, 2011, 10:42 am - Interests: Gardening, Animals, Drums Interesting Fact: The travel soccer team on, the Glastonbury Falcons, were 5 time state champions. Life Aspiration: to inspire 1,000,000 people >

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Baby Brands on Facebook

March 8, 2011, 1:54 pm - OK, so I’ve recently become a father. Yes, yes. Thank you for the congratulations. She’s a lovely and healthy baby girl named Olive, who likes >