Luke Garro

Partner, CIO

Luke Garro, one of the founders of Antler, is a hands on kind of guy. He is passionate about all that he does, demands perfection, and has an extensive personal network of thinkers, doers, and dreamers. A drummer for various bands, including indie rock staple, Piebald, Luke is a fifteen+ year veteran of the music industry. His experiences include national tours topping 1,500 shows, six recording contracts, seven full-length albums and various other releases. In between touring the world, Luke found time to study Psychology and Sociology at Northeastern University. He understands people; how they think and why they do what they do. The DIY mantra of "life on the road" helped inspire Luke's entrepreneurial spirit and professional career. As a founder of Street Attack, Luke lead the development and direction of the brand for nine years as well as managed hundreds of programs in: Social Media, Word of Mouth and Viral Marketing, Experiential Marketing, Event Marketing, Grassroots Marketing, Influencer Marketing, Promotions, Brand Ambassadors and Street Teams, and Guerilla Marketing. Through these experiences, Luke cultivated an authentic network of friends, colleagues and confidants around the country and other parts of the globe. On a more personal note, Garro firmly believes in the practice of sustainability and actively participates in a number of sustainable initiatives including Grease Not Gas, and Sweet Local Farm. He was raised vegetarian by his loving parents, respects animals and nature, and has an innate sense for non-intrusive living. He lives on a gentleman's farm in Western Massachusetts with his wife, two goats, seven chickens and one cat.

Posts by Luke Garro

Arcade Fire, Google Chrome and HTML5

These days, just about everything on the web can be customized to your own preferences. It makes sense that the next advancement in music videos…more

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Luke Garro / August 31, 2010

American Music Festivals on Facebook

Support for American Music Festivals is increasingly on the rise, and thanks to social media, these festivals are able to harness their audience like never…more

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Luke Garro / July 26, 2010

We Totally Give a Buck!

Today we are announcing the launch of Antler Gives a Buck, a quarterly initiative that rewards non-profit organizations with a branding and social media treatment.

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Social Media Marketing Tips: Farmers Markets on Facebook

Farmers markets are taking to Facebook to gain more traction with their growing customer base and growing local food movement.

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Luke Garro / June 11, 2010

Healthy Lifestyle Initiatives

Healthy lifestyle initiatives that could lead to a food revolution.

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The Antler Blog

This is our blog. We've got some pretty interesting stuff here. Yep, get your social media fix. Learn about some new trends, why don't you. Take a walk down technology avenue. Get a few marketing tools and tricks. If you like it, share it. Or, at the very least, leave a comment for pete's sake.

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