Amanda Zantal-Wiener's Blog Posts

Childhood Nostalgia: A Digital Marketing Makeover

January 17, 2011, 12:25 pm - Mattel has taken one of my favorite childhood pastimes, Barbie and Ken dolls, and turned it into an online video phenomenon. Here are four additional >

The Changing Face of Wine; A Millenial Shift

December 9, 2010, 3:14 pm - The face of the wine industry is changing. And it is becoming increasingly Millenial. Wine’s growing popularity with Generation Y and the general shift in >

wings

Fashion 2.0: Facebook and Victoria’s Secret Wings

November 19, 2010, 1:16 pm - Fashion 2.0 is an ongoing series on how the fashion industry is evolving with social media and new technology. In this installment, we discuss Fashion >

Red Box Diamonds

The World According To Bride 2.0

November 8, 2010, 2:21 pm - Today’s digital wedding isn’t what it used to be. Thanks to several new iphone apps that target brides, the wedding planning process is easier than >

BJ flavor graveyard

Happy Halloweb: A Branded Halloween Online

October 28, 2010, 3:31 pm - Halloween has become a major brand holiday. This year, Sears, Magic Hat and Ben & Jerry’s are just a few of the companies that have >

Social Media and the Organic Food Industry

October 25, 2010, 12:16 pm - Boston recently hosted the Natural Products Expo, a professional festival of products, organizations and corporations within the organic food industry. We went to take a >

The Future of Fashion 2.0

October 7, 2010, 2:36 pm - At the crossroads of Boston Fashion Week and Future M, the future of fashion 2.0 comes alive. Here we explore some of the trends and >